225 Would a church try this hard?Today I got another mailing from a Christian music club--one of those 12 CDs for the price of one deals. I'm not sure how they've found me, because we've moved since I told them in no uncertain words that I wanted OUT OUT OUT of that confusing, ridiculous points and bonus and "act now" membership. Today's letter was from the President. Calling me by my personal name he wrote:
"When I took this job, I asked my new staff lots of questions. One of those questions was about you:
Why do we lose good members like Norma?
After all, since you joined the Club in January 2001, you saved $50.94 on CDs. But you left anyway.
Clearly, we needed to do a much better job for you. So I made some key changes. In this letter, I'll tell you about those changes. . ."
Do churches ever send letters like this when a member or long time visitor stops coming? Do they know? Or care? Was it that no one visited when she was hospitalized? Was it the schedule? Was it the music? Was it the sermons? I don't think churches ask the questions music clubs do.
In a P.S., the President says: "I'm serious. I'd like to hear your opinion. One way would be by canceling within your 10-day free trial--although that's not exactly what I'm hoping to hear. Another way: drop me a note. (Please be sure to include your name and address.) It will get to me and I'll read it." I'm not going to re-up, but I think I will send him a note. I send notes to my pastors too, both when I like something and when I don't. I think everyone should--then maybe we'd have fewer missing members.