What brings in the people?

Library staff use gimmicks to bring people to the library where they can refer them to . . . more gimmicks--movies, games, air guitar--to raise the stats (looks good on bond issue requests and money from the state). What happens if you substitute the word "church" in this entry for library? Does it sound familiar? Who's copying who?

"Another reason the parties and stunts matter is that they attract new users to the library church. When librarians church staff sponsor a "gross-out challenge," Ninja tag, giant chess with human pieces, lego contests, teen lock-ins, garage band nights, improv comedy, American Idol style talent shows, and teen competitions for best videos, photos, and art, they're bringing teens - especially boys - to the library church, often for the first time." Marylaine Block